Battered Bernie appears in watch advert
Posted on 07/12/2010
 "See what people will do for a Hublot." |
Ever the entrepreneur, Bernie Ecclestone has turned his own violent mugging into a commercial opportunity.
The F1 supremo was viciously punched and kicked in London in late November and his expensive Hublot watch was stolen from his wrist.
Once recovered sufficiently from the initial shock of the incident, Ecclestone sent a photo of himself showing his injuries along with a short note to the CEO of Hublot. As the two men share a sense of humour, they agreed to make an advert to be published in the Financial Times and the International Herald Tribute on Wednesday.
A photo of the Ecclestone’s battered face appears on a print advert for his sport's official watch sponsor, including the Ecclestone attributed quote: "See what people will do for a Hublot."
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